There are several ways to influence search engine results, ranging from optimizing Web sites to instituting pay-per-click ad campaigns; this book lays out the various approaches with clear "hour-a-day strategies" for improving results *Drawing on their years of experience as successful search engine optimization (SEO) consultants, the authors provide readers with detailed, practical, and often surprisingly simple techniques for bringing targeted traffic to Web sites *Presents strategies for setting SEO goals as well as developing and implementing an SEO strategy that can include both free and paid efforts *Provides key tools for monitoring trends, measuring the competition, and tracking SEO results